ABOUT THE BRAND – Patti Jane Swim is a Canadian, Toronto-based swimwear brand that is influenced by the carefree lifestyle of the 70s and 80s, each design has a funky element to it that attracts a wide variety of women. Rooted in its core values of being approachable, quirky, and effortless - Patti Jane aims to be the next go-to swimwear brand.
CHALLENGE – Patti Jane Swim is a Toronto-based swimwear brand that wanted to stand out in the market by offering a unique and quirky take on swimwear. The brand was influenced by the carefree lifestyle of the 70s and 80s, and aimed to attract a wide variety of women.
SOLUTION – As the Art Director for the project, my role was to develop a visual brand identity that would reflect the brand's core values of being approachable, quirky, and effortless. I created a brand moodboard that reflected the brand's 70s and 80s inspiration, with bright and bold colors, funky patterns, and retro typography. I also designed the brand's logo and packaging, incorporating playful elements to reflect the brand's personality.
RESULTS– Patti Jane Swim is now a well-established swimwear brand, having been featured on publications like Fashion and Trendsetter. The brand's pop-ups have been successful, and they have a growing social media presence on platforms like Instagram. The visual identity and brand personality that I created have helped the brand stand out in a crowded market and attract a loyal customer base.