ABOUT THE BRAND – VIVRE Entertainment is a dynamic and forward-thinking entertainment house dedicated to bringing live concerts, fostering artistic talent, and promoting local and international acts. Specializing in hip hop, R&B, and related music genres, VIVRE creates electrifying experiences that leave audiences captivated and craving for more. With a passion for music and a commitment to excellence, VIVRE aims to push boundaries, challenge norms, and shape the future of the entertainment industry. From curating unforgettable concerts to establishing a production house that nurtures emerging artists, VIVRE strives to elevate the music scene and create a vibrant platform for both established and up-and-coming talent.
CHALLENGE – VIVRE Entertainment, an upcoming entertainment house specializing in hip hop, R&B, and related music genres, approached me with the challenge of creating a compelling visual branding concept and merchandising designs. The goal was to establish a strong brand identity that captures the essence of their music and resonates with their target audience.
SOLUTION– To meet VIVRE Entertainment's objectives, I embarked on a comprehensive research process, delving into their unique identity, target audience, and the competitive landscape. Drawing inspiration from the energy and creativity of hip hop and R&B, I developed a visually captivating branding concept that would evoke excitement and connect with fans. This concept seamlessly extended into merchandising designs, elevating the concert experience and amplifying brand visibility.
RESULTS– The visual branding concept and merchandising designs I created for VIVRE Entertainment have had a significant impact on the brand's growth and recognition. The brand identity successfully encapsulates the essence of their music and has garnered positive feedback from both the client and their audience. The merchandising designs have enhanced the concert experience, creating a memorable and immersive atmosphere. As a result, VIVRE Entertainment has experienced increased brand recognition, heightened customer engagement, and a solid foundation for their future endeavors in the entertainment industry.